Expertise in cutting-edge creative strategy for performance marketing and/or social media marketing.Very firm grasp and clear understanding of best practices on all major social media advertising platforms.Previous digital marketing agency experience is a MUST-HAVE!.3+ years of experience managing a team/department of Designers and Creative resources. 7-10+ overall years of digital marketing design & creative experience.Continuously refine Silverback’s creative strategy based on industry trends, competitive landscape, and data analytics.Collaborate with internal Client Services, Project Management, and Revenue / Sales teams to ensure fulfillment of client work within scope and budget.Communicate directly with clients to discuss creative strategy & ad performance.Focusing less on Design production, more on competitor research and creative strategy & insights to inform the direction of the tactical work.Use data to build a creative strategy that attracts new users and inspires them to take action.Translate insights from research and data to work with our Paid Media teams on delivering a creative output that meets our clients’ objectives.Set best practices for the use of AI and other tools across the Creative team. Utilize AI tools & emerging technologies to minimize the amount of time needed on actual Design production work.Act as the official people manager, team lead, and coach for 2-3 Designers and a Creative Project Manager.Build and engage/maintain a winning, high-performing Creative team.Guide the Design team in creating compelling narratives and engaging designs that resonate with our clients’ target audiences to drive customer engagement & tangible results.Spearhead the development of creative hooks and concepts for paid social campaigns.(Meta (Facebook & Instagram) LinkedIn TikTok) Work closely with key stakeholders on the Paid Media team to improve Paid Social planning and performance across our clients’ major platforms.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |